General Manager, The Hotel Hershey, Hershey Entertainment and Resorts
“A key takeaway of Wharton’s Creating and Implementing Strategy for Competitive Advantage program is focusing on the structure of the strategy process and how to arrive at a strategic decision — how to best outline, prioritize and present a strategy to the leadership team and to decision-makers to move that strategy to the next level. The framework and decision models we learned were very beneficial.
“The day before I left to attend Wharton, we finished our budget for 2016, so the timing was perfect to go out and start applying these concepts. I would recommend this program to decision makers who have multiple businesses or leaders whose scope crosses a lot of different landscapes.”
President, OnPoint Research Group
“Wharton’s program was very helpful in helping me establish my own frameworks for how I might go about doing the integration of a merger or acquisition. It’s a very complex process — Wharton helped to simplify the complexity of this process using actual cases of M&A transactions. The value of Wharton’s program comes from the thought process, frameworks, and research provided on each of the M&A elements — strategic intent, valuation and modeling, negotiation, due diligence, and integration.
“There is a healthy M&A market for the energy sector right now. And it will always be one of the ways companies choose to grow. Wharton has given me a much better grounding into this important growth strategy.”
Director of Commercial Development, Bimeda Inc.,
“Like a lot of companies, we weren’t very strategic about looking how beneficial marketing is to our company and to our bottom line. The pricing discussion, the analytical part and the case studies were all hugely beneficial. The one line I will remember from the week was a one percent price improvement creates operating improvement of 11.15%. We’re taking a real hard look at pricing for next year. We manufacture high-quality products, so we can command some small premium for that without losing all of our business.
“Also, we did not have a specific marketing manager, so I’ve decided to hire someone for that role. My CEO went on this course a year ago and encouraged me to attend. I would certainly encourage whoever I hire as a marketing manager to take the course, Strategic Marketing Essentials. I think everyone in the class came away with something beneficial from the week — to challenge themselves to think differently about some part of their business.”
Senior Vice President, ABN AMRO
“The Executive Development Program (EDP) was the only program I looked at that addresses soft skills along with the hard ones, and it was the soft skills that I knew would help me perform better. To be a leader, you need to engage with employees, build a strong team, do cross-border business, report to a board, and communicate your vision and strategy to your team. You can read theories about how to do that in a book, but to really learn you need to practice. Wharton’s EDP is the only program that teaches you how, and then gives you the time and space to practice. It was by far the best executive education program I have done.”